Design packaging for a coffee retailer

Design a stand-up pouch for a coffee bean manufacturer.


Packaging makes an important first impression for businesses selling in brick-and-mortar stores. Clear, aesthetically pleasing packaging can influence a customer's decision for the brand of product they purchase. Well designed packaging will grab a customer's attention with unique design while providing helpful and necessary information. Your mission is to design a new logo and stand-up pouch for a coffee bean retailer making their debut into grocery stores.


Company name: "Roast & Reverie Coffee Co."
Brand style: Down-to-earth, zany, fun
Packaging style: Unique colors, bold design language, illustration optional
Extra suggestions: Focus on catching-the-eye instead of boring beans
Dimensions: Front/Back 9⅜", Left/Right 3½"
Mockups must have space for nutrition label and barcode


Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Skill level:


Information architecture

Share your work

Email a link to your designs and I’ll feature them here for others to see.
Send me an email